Social Media Manager
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Fractional Social Media Manager - Bourbon - Location Flexible


A fast‑growing Bourbon brand seeking a Fractional Social Media Manager to elevate its digital presence, strengthen brand storytelling, and drive engagement across key markets. This role is ideal for a liquor‑industry‑savvy social strategist who understands how to build premium brand equity online.


Role Overview

You’ll own the brand’s social media strategy and execution across four platforms, ensuring a consistent, high‑quality posting cadence that reflects the brand’s heritage, craftsmanship, and competitive positioning in the premium bourbon category.


Key Responsibilities

  • Manage and execute a consistent posting cadence across:
  • LinkedIn (approx. 1x/week)
  • Instagram (primary focus)
  • Facebook (primary focus)
  • One additional platform — open to your recommendation (likely X or Snapchat; TikTok is not desired)
  • Develop platform‑specific content calendars that balance education, storytelling, product highlights, market activity, and brand personality.
  • Recommend optimal posting frequency for each platform, with heavier emphasis on IG/FB, lighter cadence on LinkedIn
  • Create or coordinate content (copy, visuals, short‑form assets) aligned with brand voice and premium positioning.
  • Monitor engagement, respond to comments/messages, and maintain a consistent brand presence.
  • Track performance analytics and provide monthly insights and recommendations.
  • Collaborate with internal teams and market reps to highlight activity in key states.
  • Ensure all content complies with alcohol advertising regulations and platform policies.


Requirements

  • Liquor industry experience is required — ideally with bourbon, whiskey, or premium spirits.
  • Demonstrated success managing social media for alcohol brands or regulated CPG categories.
  • Strong understanding of consumer behavior and brand tone in the premium spirits space.
  • Experience managing social presence in Connecticut, DC, North Carolina, and Florida, with NC and FL as priority markets.
  • Ability to translate market activity (events, tastings, distributor activity, wins) into compelling social content.
  • Strong copywriting, visual direction, and brand storytelling skills.
  • Self‑directed, organized, and comfortable operating in a fractional/contract environment.


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